The possibilities for advancement among Birth Professionals who represent an organization or business will inevitably reach a crossroad where they will veer to the left or veer to the right. One road will be less visible, will make less money and will move along more slowly than the other. But that does n´t mean there is less ambition, less passion or less business savvy from the person choosing the slower path. Sometimes commercializing our desire to reach more people, can lead us to a path we never expected to be on. We do have a choice. And we do have a responsibility. Its a difficult decision to make.